5 Trends and Principles of Visual Storytelling

Visual storytelling is one of the most important forms of communication in existence today. According to research, when an average individual hears something and gets tested after 72 hours, he or she will retain only 10% of everything that was said. But, when visuals are added to the mix, the percentage increases to 65 meaning that visuals are more effective than text. Here are five trends and principles of visual storytelling to consider.

1. Show, don’t tell

First things first, you should never rely so much on words when telling a story. Instead, you should let your creativity do the talking for you. So take good use of vivid pictures, descriptive texts, and eye-catching designs and you will effectively tell a story with less talking. If you intend to tell a story about your business, visual will speak volume. You can read more on the internet about using the right visuals for your project.


2. Animate your stories

The colorful stories that come in the form of animated cartoons and storybook pictures are amazing trends and principles of visual storytelling. If you have children, you already know how great they feel when watching animated movies and the same effect can happen to adults during storytelling. Experts claim that when the human brain gets bored with the content, animated impacts help them to not only capture but also retain the attention for a long time.

3. A story should have a beginning, middle and the end

Regardless of what you are talking about and to whom, your story should have a flow. This means that it must have a beginning that catches the attention of your audience, the middle that tells a story, and an end that wraps up everything about what you’ve said.

If your story lacks the aforementioned things, it will remain flat and uninteresting.

4. Include some human elements

Humans are social animals and there could be no other better way to engage your audience than by implementing the ‘people’ factor in your story. For instance, when telling a story about a business, it would be recommendable to highlight the people who work hard day and night to see the business is successful. That way, your business will bring forth a sense of trustworthiness in the minds of your audience.


5. Don’t lose the focus on your message

It has already been said that good visual storytellers know how important it is to strike images and if you want your message to attract attention, hold your focus. A sweet short story is the best and once you expose your audience to various streams of visuals an